| Technology Review's readership includes some of the biggest names in technology, investment banking and venture capitalism. With the goal of boosting its ad sales, the magazine sought to sell prospective advertisers on the advantages of such a well primed audience.
Archstreet comunicated the message with a series of transparent, metallic outer packages, containing whimsically old-fashioned information-gathering tools that are still in use, even among computer tycoons.
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